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Eight Brands Weigh in on the Value of Events

B-to-C Events, B-to-B Events
Posted on October 19, 2016 by Kait Shea

For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
View all articles by Kait Shea →

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