The Brief, Live! Special Edition: Halloween Hijinks

Watch as Event Marketer editors Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital content; and Juanita Chavarro Arias, managing editor, recap a few of their top experiential stories from October with a spooky twist, as well wind down the Experiential Marketing Month celebration. New episodes drop monthly.

Think: Alienware’s spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown’s red balloon hijinks.

 

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For more information on The Brief newsletter and The Brief, Live!, reach out to the editors.

 

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Photo credits: Alienware and Twitch (Grand Central Terminal program); Zicam (Colonial colds); HBO (Pennywise)

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