Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Block Parties Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom The Brief: Hair Flips and Word Burials