Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Soda-Powered Car Washes and Financial Speed Dates Stagecoach 2025 Experiential: Canteens, Styling Saloons and Boot Bars Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month Winners Unveiled: The 2025 Ex Awards