Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience The Brief: Clay Bars and Biscuit Blasters Live Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet How Brands Swapped the Runway for Pop-up Events During New York Fashion Week