Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max Eastern Mountain Sports Creates Outdoor Fest The 2017 It List: Recognizing the Top 100 Event Agencies CNET Takes Holiday Guide Live in NYC