Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Watch: Justin Tabas of Bosch in The Studio at EMS 2026 The Brief: Skinsurance Offices and ‘Shrinking’ Mazes Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026 2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More