Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Scent Labs and Hotdog Races Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026 Olympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold Experiential in Color Mentorship Q&A: Sofia Figueroa and Felicia Kelly