Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation Huggies Connects With Moms