trade show

How Foundry Cigars Lit Up The Trade Show Floor

Repurposing trade show exhibit elements year to year by popular definition means salvaging existing building materials and rebranding them to reflect a new theme. At the International Premium Cigar &…


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This story appeared in the Nov/Dec 2014 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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