Easing into virtual events

For many event marketers and their customers, taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event,…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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