Raise your hand if you’ve ever been told experiential marketing has “limited reach”. Or that it’s difficult to prove ROI for “one-off moments” that can only scale through social media, a strong PR strategy, content extensions or earned media? Us too.
As firm believers that no other marketing channel moves audiences to action like high-touch, deeply engaging experiences, we saw a challenge in need of a solution.
How can we extend the reach of experience-first marketing programs without losing the experience?
ECONOMIES OF EXPERIENCE
At X-FCTR, scale isn’t a barrier—it’s our superpower.
What truly sets us apart is our ability to deliver scaled experiential activations—engaging, high-touch brand experiences deployed across hundreds of (retail) locations on the same day.
In other words: we make brand moments massive, without losing the personal connection that makes them meaningful.
We’ve engineered a turnkey process that allows us to bring engaging experiences to life in hundreds of locations (stores) in a single day. It’s a model built not just for efficiency, but for impact.
SCALED EXPERIENTIAL PROGRAM ATTRIBUTES:
- Broad network of Brand Ambassadors
- Thorough BA training & testing
- Complex logistics & shipping of assets
- Efficient comms plan with key stakeholders
- Accuracy & consistency of brand assets
- Robust real-time reporting
- Help hotline to troubleshoot issues
The result? Consistent activation across markets that deliver more than passive impressions. Meaningful consumer interactions with tangible sales impact that build positive brand affinity through relevant, timely experiences.
REACH WITH RELEVANCY
Brands are under pressure to deliver more with less. Retailers are seeking traffic solutions that actually convert. And consumers expect personalized, in-person experiences that feel as seamless and tailored as their digital lives.
Traditional media can’t answer that call. But experiential—when deployed through a proven, national framework—can by bringing brands off the page, screen or shelf along the path to purchase.
OUR SCALED EXPERIENTIAL PROGRAMS:
- Build brand affinity and customer loyalty, increasing rewards program participation
- Ignite product discovery and simplify shopping through curated product stories
- Inspire seasonal, occasion and gifting ideas
- Increase consideration through product education
- Drive conversion through product trial and demo
REGISTERING RESULTS
We believe that scale should not come at the cost of personal connection. We’ve cracked the code on replicating the power of one-on-one human interaction across hundreds of locations. It’s not about making each experience bigger—it’s about making them repeatable and reliable, while still feeling personal and authentic every time.
Scaled retail experiential programs are where performance marketing, retail partnerships, and live engagement collide to deliver measurable business growth.
Whether you’re looking to activate 5 stores or 2,500, we can help you drive traffic that generates revenue through experiences that build loyalty and basket size.
At X-FCTR, we don’t just bring experiences to life. We bring them to scale.
