Archive for 2015
EM All Access: Event Marketing to Multiple Demographics
In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about the art of event marketing to multiple demographics.
Whisky Education Fuels Revamped Macallan Tour
Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise The Macallan tour, which after seven years has been redesigned to increase word of mouth by providing consumers even more knowledge about the whisky-making process. The revamped cocktail room experience, which launched over a four-week period in April and boots...
An Insider Look at Fast Company’s Magazine Event Strategy
Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th...
Complex Magazine Targets Pop Culture Influencers
Recognizing that not all the cool people in New York City flock to the Hamptons on summer weekends, Complex magazine and additional sponsors have partnered in #SUMMERFRIDAYS events targeting pop culture influencers who chose to remain in the city. The series kicked off on July 24 with Oh Ship!, an invitation-only, all-white dress code event...