Archive for 2013
Macallan Gives Select Consumers ‘Live Practice’
The Macallan single malt scotch whisky brand is using a series of influencer events called Raise the Macallan to survey and then recruit a select group of consumers who will then be invited to a second, more exclusive series of tasting events called The Finest Cut. The two-part program is designed to help the brand...
Del Monte Throws Beach Bash in Daytona Beach
To tap into the growing Millennial market and promote its fresh fruit products, Del Monte Fresh deployed a series of Beach Bash activations over six days in Daytona Beach, FL, for Spring Break. The activations lived primarily at the Plaze Resort and Spa, but the brand spread itself around Daytona to make sure its reach...
Rubbermaid Commercial Products Launches Mobile Tour
Rubbermaid Commercial Products in February rolled out the Built to Last mobile road show that over the next 12 to 24 months will visit large customer facilities, distributor locations and trade events throughout the U.S. and Canada. The interactive tour demonstrates the durability and ease of use of Rubbermaid’s commercial product line, which includes material...
Social Media: New Kids on the Block
So, it’s the New Year and just because Facebook has more citizens than the United States and Twitter has more real-time journalism than television doesn’t mean that the innovators in the social space have given up. The last few months have been all a-rumble with new social platforms going into and out of beta, and...