Archive for 2013
How Microsoft Reinvented the Worldwide Partner Conference
Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in Houston, a city whose East Downtown district, or “EaDo,” is undergoing a cultural and urban revitalization. It was an appropriate venue for Microsoft’s biggest annual partner event, which this year from July 7 to 11 brought to life its own...
Inside Friendship Dairies’ Social Media Startup Strategy
Last year, New York-based Friendship Dairies saw big, national competitors encroaching into its home territories in Connecticut, New Jersey, New York and Pennsylvania. So to battle back the Chobanis and Daisys at the gate, the brand, a division of Saputo Dairy Foods, began crafting the Fit to Go Mobile Mixer Tour—a first-time foray into the...
How Pop-Tarts Connects with ‘Digital Concert Groupies’
There’s a new breed of concertgoers emerging in this digital landscape—two out of every three of them has a smartphone, and more than half share content online. Kellogg’s Pop-Tarts is leveraging the power of these “digital concert groupies” through the free concert series Crazy Good Summer, a program designed to engage teens with their favorite...
EventTech 411: Mobile Management and Engagement Tools
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...