Archive for 2013
Lion Forge Comics Uses Experiential to Break Through
The comics industry is extremely top-heavy. Industry giants DC and Marvel dominate it, with a huge space between them and the next tier of publishers. Trying to launch a new brand in this space, without being a subsidiary of one of the giants, is pretty near impossible.
Just for Men Celebrates Hair, Grey Hair and All
Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor of the Sept. 7 National Beard & Mustache Championship at the House of Blues in New Orleans. Hundreds of contestants with all kinds of beards, mustaches, goatees and muttonchops competed for...
Why Cole’s Quality Foods is Targeting Tailgaters
The longest running tailgating party in the U.S. is the Florida-Georgia game in Jacksonville, FL, which has been called “The World’s Largest Outdoor Cocktail Party” because fans start arriving Wednesday for the Sunday game, according to Nationwide Insurance. Indeed, tailgating is a sport in and of itself. (More on that in our October issue.)
Negra Modelo Partners with Rick Bayless to Court Chefs
Negra Modelo, a dark, Munich-style lager that is brewed and bottled in Mexico, on August 22 held the Negra Chef Challenge at the Palace Ballroom in Seattle, WA. The luncheon cooking event was followed by an evening food-centric Twitter chat, #FoodieChats, also sponsored by Negra Modelo.