Event Marketing Magazine Archives - Page 2 of 28 - Event Marketer

Posts tagged with ‘Event Marketing Magazine’

September 15, 2017

The Three ‘Secrets’ to Honda’s Success in Music Tours

The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest...

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September 14, 2017

CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock...

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September 12, 2017

Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship

For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated...

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