Event Marketing Magazine Archives - Page 2 of 45 - Event Marketer

Posts tagged with ‘Event Marketing Magazine’

January 17, 2018

New Year, New View: More Inspiring Insights from the 2017 Dream Team

We’re now accepting nominations for our third-annual recognition initiative focused on b-to-b event marketers   What are some of the things a good event marketer prioritizes in their programs? Aside from being motivators and team leaders, B-to-B Dream Team members have an eye for that special ingredient that makes their events stand out, and that...

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January 17, 2018

CES 2018: Twitter Commons Features Intimate Conversation and Cultural Relevancy

Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an...

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January 16, 2018

#CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark

When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due...

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January 15, 2018

Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty

There was a time not so long ago when hospitality experiences were nothing to write home about. The setup, usually part of a sports sponsorship, generally included a few beers and bites under a sad white tent, and when the game ended, so did the brand engagement. Flash forward to 2017, and the landscape is drastically...

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