data collection Archives - Event Marketer

Posts tagged with ‘data collection’

February 14, 2017

Online Retailer Zappos Looks to Make Offline Connections on the Road

Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city...

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February 7, 2017

Data Collection: Continental Tire Scores With Basketball Fans

Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In...

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