Posts tagged with ‘data collection’
How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on data—has become a white-hot topic.
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.
Music Festival Strategies: 10 Ways Toyota Engages Fans
Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost on Toyota, where music festival sponsorships and activations strike a chord with these potential car buyers.