Restaurant/Fast Food Archives - Event Marketer
Taco Bell’s Hospitality Play: ‘Food Drops,’ Photo Ops and Exclusive Menu Items
Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier media outlets from 21 states in its rally cry of “Live Mas.” Taco Bell carefully choregraphed the entire experience (read a deep dive...
Taco Bell’s Multisensory Hotel Takeover Adds Some Spice to Superfan Events
When you are hosting 400 superfans and 61 members of the top-tier media, every little detail matters. Right down to the synchronized swimmers in Fire Sauce swimsuits. (Oh yes, they did.) Serving up some serious “Live Mas,” Taco Bell transformed a Palm Springs hotel property into The Bell: A Taco Bell Hotel and Resort, where,...
Starbucks Replicates Iconic Brand Environments to Motivate Store Leadership
The Starbucks Leadership Experience is attended by 12,000 store, district and regional managers across the U.S. and Canada. They’re responsible for inspiring and managing the experience for millions of patrons of Starbucks stores. So engaging them in a three-day internal event designed to immerse them in corporate strategy and help them deepen their understanding of...
Taco Bell’s Five-Day Hotel Takeover Lets Superfans ‘Live Más’
Taco Bell fans got to live más at a Palm Springs, CA, hotel the brand took over for five days. The event was an immediate hit: All available rooms sold out within two minutes. Events like “Happier Hour,” music performances and (OMG) Taco Bell room service breakfasts echoed the brand’s loco vibe. And the design...