Restaurant/Fast Food Archives - Page 5 of 5 - Event Marketer
Sonic Shows Off its Digital Prowess at Conference
To grow a franchise-based business, individual restaurant owners must understand corporate plans, trust in the corporation’s future and management and want to grow their part of that restaurant’s market. Sonic’s leadership team has but one annual opportunity to speak to all of its franchisees at the same time, one opportunity to discuss corporate plans, discuss...
McDonald’s App Brings the Supply Chain into Focus
McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...
Arby’s Feeds Kids with Hungry for Happiness Campaign
In addition to supporting a really important cause, the tour supported Arby’s business objectives by aligning the schedule with targeted revitalization markets, markets slated for restaurant remodels, new builds and increased training development. The traditional gala fundraising event is going mobile and guerrilla as brands seek a closer connection to the people they’re helping. Summer...
Burger King #WTFF Campaign Touts New ‘Satisfries’
There are few more loyalty-inducing food products out there than fast food French fries. So to shake up what we all know about our favorite deep fried potato sticks in promoting its new French fry offering “Satisfries,” a lower in fat and calorie option, Burger King decided to leave its mark—on the streets, and in...