Taco Bell's Five-Day Hotel Takeover Lets Superfans 'Live Más' - Event Marketer

Taco Bell's Five-Day Hotel Takeover Lets Superfans 'Live Más' - Event Marketer

Taco Bell’s Five-Day Hotel Takeover Lets Superfans ‘Live Más’

EDTA_Best_Overall_Consumer taco bell_2019
Brand: TACO BELL
Agency: UNITED ENTERTAINMENT GROUP
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST CONSUMER ENVIRONMENT
Year: 2019
Taco Bell fans got to live más at a Palm Springs, CA, hotel the brand took over for five days. The event was an immediate hit: All available rooms sold out within two minutes. Events like “Happier Hour,”…
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