Consumer Electronics Archives - Event Marketer

Consumer Electronics Archives - Event Marketer

July 31, 2017

HP Takes Millennials on an Immersive Product Journey

To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and technology festival, which took place last July at Randall’s Island Park in New York City. Two spaces at the festival—The Lab and the HP Lounge—featured HP technologies, including...

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July 14, 2017

GoPro Gives Media Hands-on Access to its New Toys

For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the...

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July 13, 2017

Samsung’s Galaxy Studio Lures Tech-Savvy Millennials

It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...

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July 6, 2017

Samsung’s Tech Ecosystem Entices Golf Fans

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...

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February 8, 2017

Samsung Makes VR More Approachable With Hole 360

Samsung got into the swing of its three-year partnership with the PGA thanks to Hole 360, an interactive virtual reality experience being hailed as a game-changer in golf training. To make it happen, the brand needed to showcase its technology’s ability to enhance consumers’ lives without intimidating them. The solution was something all golf enthusiasts...

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