Industry: Consumer Electronics

THE SETUP: Taking a page from disruptive Silicon Valley tech company “campuses,” Oculus by Facebook at the Game Developers Conference created Campus Oculus, a space for developers to reimagine how they “live, work, and game” in the context of VR. The 60-foot by 100-foot double-decker exhibit looked and felt like an energetic tech campus with […]

There’s nothing quite like watching a movie or TV show from the comfort of your own living room, but for most, the technology and the atmosphere at home can’t quite compare with a true cinema experience. To prove to consumers that it could bridge that gap with its cutting-edge OLED televisions, LG partnered with Dolby […]

Samsung added some slick devices to its Galaxy portfolio, so rather than let them sit static on store shelves, the brand placed them directly into the hands of consumers at six Samsung Galaxy Studios located across the U.S. to drive consideration and purchase intent. High-profile launch events celebrating the opening of each venue kicked off […]

To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and technology festival, which took place last July at Randall’s Island Park in New York City. Two spaces at the festival—The Lab and the HP Lounge—featured HP technologies, including […]

For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the […]