Business Equipment/Services (Non-Computer) Archives - Event Marketer

Business Equipment/Services (Non-Computer) Archives - Event Marketer

August 26, 2016

Trane Mobile Tour Draws Consumers and Dealers Alike

HVAC brand Trane wanted to kill two birds with one stone through its Comfort Experience Tour by creating a mobile environment that appealed to both consumers and dealers. The unit had to be engaging enough to draw customers while simultaneously providing educational opportunities for local distributors. The solution came in the form of a 53-foot-long,...

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May 10, 2016

Honeywell Promotes OneWireless via Cause Marketing

To engage the technology community with its OneWireless system, Honeywell devised the Create Change for One Dollar guerrilla strategy and applied it on the trade-show floor. The objective was to grab the attention of plant managers and engineers to reintroduce the OneWireless solution and then generate buzz about it at the event. The company deployed...

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March 9, 2016

Avaya Summit Features Intricate Visual Display

At its invitation-only sales leader summit, Avaya aimed to create an immersive space that provided all attendees with a clear line of sight to its visual display of large-format video and graphics. The result was a multi-faceted visual canvas with a custom curved widescreen projection field, along with two outboard projection screens with 21-foot LED...

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December 22, 2015

OfficeMax Elf Mob Invades Union Square

To drive awareness of its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...

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December 16, 2015

CareerBuilder Exhibit Features Multi-Level Town House

At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting...

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