Business Equipment/Services (Non-Computer) Archives - Event Marketer
Anaplan’s Motion-Responsive Tunnel Serves as a Conference Centerpiece
To build excitement as guests entered general session presentations at the Connected Planning Conference, Anaplan built a motion-responsive tunnel. Intended to serve as the conduit from the event’s expo to the general session venue, the space became the event’s centerpiece. It used draped LED mesh that was triggered by depth-sensing Intel RealSense cameras to produce...
Accenture Engages Business Leaders With Football-Themed AR Activities
To entertain business leaders at Super Bowl LIII, Accenture leveraged a partnership with the game’s host committee, creating a space with a range of AR-based activities. Viewmax used HoloLens technology to allow guests to interact with a digital version of the venue or manage real-time NFL data, and an AR football game had players competing...
Cisco Livewires its Mainstage Keynote with Reactive Lighting
For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in...
Trane Mobile Tour Draws Consumers and Dealers Alike
HVAC brand Trane wanted to kill two birds with one stone through its Comfort Experience Tour by creating a mobile environment that appealed to both consumers and dealers. The unit had to be engaging enough to draw customers while simultaneously providing educational opportunities for local distributors. The solution came in the form of a 53-foot-long,...