Industry: Business Equipment/Services (Non-Computer)

The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from […]

At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot towers served as dramatic focal points for the display. One, a stretched vertical LED screen, looped animations, images and messages about the brand. The […]

John Deere’s tractor fashion show garnered two nods. Here’s another look at the program: The highlight of the North American Divisions Meeting was a presentation chock full of high production value and glamour. On opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two […]

John Deere pulled out all the stops for its North American Divisions Meeting, putting together a presentation chock full of high production value and glamour. On the meeting’s opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two proscenium stages, moving spotlight chandeliers and […]

The Stones’ 2005 world tour kicked off in style for members of the media and fans—with a surprise three-song performance by Mick and the boys at New York City’s Juilliard School. Pre-event press information indicated that the band would be giving a routine press conference to kick off its new tour, and the media (as […]