Industry: Business Equipment/Services (Non-Computer)

At One Team Conference, AutoDesk’s annual sales and leadership event, the brand incorporated a two-part conference opener designed to reorient AutoDesk’s sales force by disorienting them first. It kicked off in a stark, standing-room-only space that dramatically came to life with a roaring fleet of trick motorcycle riders, screaming guitar riffs and showers of sparks […]

The goal for the Xerox launch event at New York City’s Manhattan Center Studios was as clear as it was daunting. “Our objective was to launch what would be our biggest growth enablers not only of 2004, but also of the next several years,” says Edward Gala, the company’s vp-worldwide strategic communications. Xerox would use […]

  Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result […]

FedEx became an NFL sponsor in 2000, and the delivery service has been successfully identifying ways to weave its positioning and brand messages through football ever since. But a few years into the partnership, one key challenge remained. “The issue was that although the NFL is incredibly popular, and while we have a good program […]

Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed […]