Industry: Business Equipment/Services (Non-Computer)

At its invitation-only sales leader summit, Avaya aimed to create an immersive space that provided all attendees with a clear line of sight to its visual display of large-format video and graphics. The result was a multi-faceted visual canvas with a custom curved widescreen projection field, along with two outboard projection screens with 21-foot LED […]

To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself […]

At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting […]

Sometimes, less really is more. High-tech manufacturing was the inspiration for this minimalist environment Sandvik activated at IMTS where people could get their hands on (or see live streams of) cutting tools and supplies in action. Dramatic, off-kilter exterior lines made this white-washed booth bold and fresh from the aisle. Three distinct custom-programmed RFID interactive […]

As one of the biggest exhibitors at the annual Radiological Society of North America (RSNA) show, Siemens had two important design challenges: First, to transform nearly 23,000 square feet of exhibit space into a series of targeted experiences that conveyed the brand’s equal competence in high-end imaging and cost-conscious imaging equipment. Second, to find a […]