3D Archives - Event Marketer
Land Rover’s 4xFAR Music Festival Serves up 25,000 Mini-adventures in Two Days
The Land Rover Defender is a natural born trailblazer, according to the brand, and for the launch of its all-new 2020 vehicle, it needed an equally trailblazing program that would break the mold of splashy automotive launch events and cater to a broad target audience. Armed with research that 77 percent of live music and...
Michelin Adds Drama to its Virtual Product Launch with AR and a Dynamic 3D Set
Launch events typically involve a little drama—not an easy task to accomplish in the virtual space. For the launch of its CrossClimate 2 product, Michelin wove in augmented reality and 360-degree ride-and-drive demo videos to raise the virtual roof. On the main stage, presenters stood within an ever-changing 3D virtual set via the Unreal Engine...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
MTV Drives Tune-in and UGC with Hologram Tech at the Museum of Missy Elliott
Missy “Misdemeanor” Elliott has become a music video icon, so to drive tune-in to the MTV Video Music Awards, during which the artist would become a Video Vanguard Award recipient, MTV decided to recreate her most iconic video moments. The resulting Museum of Missy Elliott pop-up exhibit served as an interactive, bookable consumer experience primed...