AT&T's Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment - Event Marketer

AT&T's Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment - Event Marketer

AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment

2020 EDTA Best Use VR or AR_ATT_Gold
Brand: AT&T WARNER BROS.
Agency: BRIGHTLINE WARNER MEDIA INNOVATION LAB
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Year: 2019
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with…
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