Event Technology: 3D

Following its successful “Swedish Fish Selfies” campaign the brand executed at seven aquariums the year prior, Swedish Fish was tasked with upping the ante in 2018 and promoting its new Tropical flavor to consumers in a fresh and engaging way.   A surefire way to go bigger is with scale. The brand first doubled the […]

Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International […]

It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements […]

You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering […]

The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more […]