Event Technology: 3D

Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to […]

WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design […]

THE SETUP: Microsoft, the official sideline technology sponsor of the NFL, has leveraged its Surface devices to drive fandom and boost player efficiency since 2013. But ahead of the 2018 Super Bowl, the brand wanted to show the world that its technology doesn’t just create fans—it creates change. So Microsoft launched Create Change, an integrated […]

The chaos of traversing the IAA, one of the world’s largest auto shows, is enough to fluster even the calmest consumer, but for international press covering the event, it can be sheer anarchy. Like many auto shows, major brands are given 15-minute time slots on press day to deliver their messaging to the media. But […]

At the 2017 Internet of Things World Forum, Cisco seized the opportunity to showcase the evolution of technology and get the c-suite executives who gathered for the exclusive event thinking about the future of IoT. To make it happen, the brand built a tech-centric world featuring everything from a robot concierge to an LED light-up […]