Technology

Technology

February 24, 2011

NAIAS Features Fancy Tech and Interactives

The touch screen has become a must-have tool at events these days, and no matter how it’s used, be it for data collection or to facilitate a photo or video activation, marketers need to remember that complacency leads to negative ROI. EM made it top priority to track down the best touch-friendly screens at the...

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January 27, 2011

Smart Goes High-Tech at the Detroit Auto Show

Smart makes one of the smallest production cars in the market. But belying its stature, the brand went tall and broad with its exhibits at this month’s North American International Auto Show at the Cobo center in Detroit. The brand kept its little efficient cars in the spotlight, not taking focus away, but enhancing the...

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January 19, 2011

Brands Use iPads to Impress

Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.

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January 17, 2011

How Chevy Put a High-Tech Spin on Car Displays

To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington D.C.-area Criswell Automotive group is executing a high-tech winter and spring tour which turns traditional car displays into an interactive experience for consumers. Since Nov.15, the tour has been targeting shoppers at Virginia, Maryland and D.C. malls.

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