Technology

Technology

November 24, 2014

What You Missed at EventTech 2014, Part Two

Our Final Recap of the Best Quotes, Tips and Ideas The EventTech Late Night Party at the Museum of Neon may have gone into the wee hours Tuesday night, but that didn’t stop attendees from showing up fired up for the last day of the show. (We dare you to try to out party an...

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November 18, 2014

What You Missed at EventTech 2014, Part One

Highlights, Insights and The Best Stuff Seen and Heard at EventTech 2014 For one hearty bunch of learners, Day One at EventTech 2014 kicked off with two pre-conference workshops: a “right brain” session on creating better ideas and a “left brain” session on thriving in the digital age. In the right brain workshop, Shawn Coyne,...

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November 10, 2014

EM All Access: Intel Extreme Masters

Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In...

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November 7, 2014

Augmented Reality App Drives Tune-In To ‘Modern Family’

To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in New York City and Los Angeles created a Halloween-inspired event that incorporated augmented reality into the experience. The family-friendly activation, called Fall for All, took place in New York City’s Union Square (Oct. 19) and Los Angeles’ The Grove (Oct....

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October 23, 2014

Using Oculus Rift, Mechanics Get a Lesson in Bosch

Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers,...

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