Slideshow
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new...
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second...
Top Booths from the 2024 New York International Auto Show
The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions,...
As Las Vegas Bets on Big Sporting Events, Brands and Agencies Offer Tips for Activating in the City
Las Vegas has long been known as Sin City, but lately, the city has vied for the moniker of “Sports and Entertainment Capital of the World,” particularly leaning into sports with the addition of pro sports franchises. With the dust settled on this year’s Super Bowl, we asked several brand marketers and agency executives to...