Slideshow
State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball
State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...
Comic-Con 2018: Five Can’t-Miss Activations From a Superfan’s Paradise
Ahhh… Comic-Con International—the only place where you have to stand in line just to cross the street. But for the 130,000-plus attendees descending on the annual celebration of “popular arts” in San Diego, no line is too long, no temperature is too extreme and every experience is a superfan’s dream come true. We’re on-site getting...
LG’s Complementary Laundry Services Invite Bonnaroovians to #GetDirty
There are plenty of things to look forward to at Tennessee’s Bonnaroo Music & Arts Festival—the performances, the camaraderie, the local bites—but the 100-degree temps aren’t one of them. Enter: the LaundROO Lounge and Vintage Clothing Swap. To stay true to its “Life’s Good” promise and keep festivalgoers at the four-day camping experience fresh and...
L.L. Bean Gives Office Life the Boot with Outdoor Workspace Activations
You might say the office is untapped marketing territory, rife with consumers looking for a way to break out of their eight-hour indoor workdays, especially during the summer months. Research shows that the majority of Americans spend 95 percent of their time inside, and half that time is spent at the office. L.L. Bean capitalized...
