Slideshow Archives - Event Marketer

Slideshow

August 23, 2017

Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes

The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead...

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August 22, 2017

Six Tips for Reimagining B-to-B Events From the Offbeat C2 Montréal Conference

Acrobats and clowns perform between sessions. Brainstorming discussions are held in chairs suspended 30 feet in the air. A vintage Airstream trailer serves as a networking venue. Welcome to C2 Montréal, a three-day conference that aims to merge commerce and creativity by putting attendee connections at the center of the action. Held this year May...

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August 21, 2017

Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience

MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed to highlight the versatility of its product and serve up brand engagements to entice a slightly older demographic. The tour, which kicked off in Chicago at Navy Pier on June 14 and wrapped in Seattle at Seattle Center on Aug....

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August 18, 2017

Engaged: How Three Brands are Disrupting the Wedding Industry

Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing...

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