Slideshow Archives - Event Marketer

Slideshow

December 14, 2017

Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour

As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...

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December 11, 2017

Citi’s ‘JOYTM’ Dispenses Surprise and Delight in New York City

Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...

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December 8, 2017

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

From characters to costumes to replica sets, fans are taken on an experiential journey Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is on view at IFEMA Madrid, last year announced...

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