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February 28, 2017

Inside the Sales Meeting of the Future

They’re getting shorter. Edgier. Digital. They’re incorporating b-to-c experiences, taking cues from the entertainment industry. And thanks to multigenerational influences, from millennials on up (with Gen Z just around the corner), they’re feeling more co-created, personalized and shareable. We’re talking about the sales meeting of the future, no longer your typical sit-down ballroom centric experience…

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February 1, 2017

2017 Trend Tracker: The Year of The Intelligent Event

Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.

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