Wrigley Excel Gumergency Campaign Surprises Consumers - Event Marketer

Wrigley Excel Gumergency Campaign Surprises Consumers

DB_EX_Wrigley_2014 Ex
Brand: WRIGLEY
Agency: GMR MARKETING
Awards: EX AWARDS — BEST USE OF GUERILLA/STREET MARKETING
Year: 2014
This provocative and playful campaign turned what could have been a simple sampling strategy for a broad target into one that generated real-time social engagement and share-worthy content both on the…
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