Sprite ‘Steps Up’ its Outreach to African-Americans - Event Marketer

Sprite ‘Steps Up’ its Outreach to African-Americans

DB_Sprite_2012 Book
Brand: SPRITE
Agency: IGNITION
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2012
Sprite stepped up its commitment to young adults with the second iteration of the Sprite Step Off, the electrifying stepping competition it created. The platform, which is helping Sprite build enduring…
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