Sprite Reaches College Crowd with Step Dancing - Event Marketer

Sprite Reaches College Crowd with Step Dancing

DB_Silver_Coca Cola - Sprite_2010 Ex
Brand: SPRITE
Agency: GEORGE P. JOHNSON
Year: 2009
To reach the multicultural college crowd, especially undergraduate fraternities and sororities, Sprite ignited the Sprite Step Off competition, a campaign that ultimately received more than 2.2 million…
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