Nickelodeon Gets 1.7 Million Kids off the Couch - Event Marketer

Nickelodeon Gets 1.7 Million Kids off the Couch

DB_Nickelodeon_2012 Book
Brand: NICKELODEON
Agency: OASIS
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2012
One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided…
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