L'Oreal Takes the Museum Approach to Draw Press - Event Marketer

L’Oreal Takes the Museum Approach to Draw Press

DB_EX_L'Oreal_2006 Ex
Brand: L'OREAL
Agency: VOK DAMS
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2006
When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress…
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