HP Drops Boom Boxes and Beats on Four-City Tour - Event Marketer

HP Drops Boom Boxes and Beats on Four-City Tour

DB_HP Boombox_2012 Book
Brand: HP
Agency: CITY EVENTIONS OMNICOM
Year: 2011
With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam…
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