Fox Recruits 'X-Files' Fans with a UFO Crash Landing - Event Marketer

Fox Recruits ‘X-Files’ Fans with a UFO Crash Landing

2016_Ex_EX_PR_Fox1
Brand: FOX
Agency: CREATIVE RIFF
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2016
When a 16-foot-tall UFO flying saucer “crashed” into The Grove, the retail and entertainment complex in Los Angeles, the p.r. stunt caught the attention of shoppers and motivated fans to come see it…
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