Cray's Green Trade Show Exhibit Earns Accolades - Event Marketer

Cray’s Green Trade Show Exhibit Earns Accolades

DB_Gold_Cray_2010 Ex
Brand: CRAY
Agency: DERSE
Year: 2010

Cray, a global leader in supercomputing, wanted not only to reinforce its position as an industry leader in the high performance computing category used by scientists, engineers in academia, government and others; it also wanted to highlight its eco-friendly products and sustainable business model at the SC09 conference.

With the goal of integrating green materials wherever possible, the brand built an inviting eco-friendly environment using sustainable materials like bamboo tabletops and 100 percent non-woven polyester textiles, Bio-PDO carpeting, repurposed white panels and rented lighting and A/V. The result was a clean and simple environment that spotlighted the company’s products while adhering to its green standards.

The exhibit won the first place in the SC09 Green Exhibit Contest and achieved 90 percent of its internal green exhibit environment goals. In terms of business, the company captured three highly qualified leads for its XT line, sold a CX1 Machine on the show floor (the first time in 20 years) and doubled the number of CX1 machine leads over SC08.

Last year the company also leveraged the power of social media to extend its message beyond the show floor and well after the event. Cray tripled its Twitter followers from 30 pre-show to 112 post-show.

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