Consumers Drive Ben & Jerry’s Summer Tour via Twitter - Event Marketer

Consumers Drive Ben & Jerry’s Summer Tour via Twitter

DB_Ben&Jerry's_2012 Book
Brand: BEN & JERRY'S
Agency: EDELMAN GIGUNDA GROUP
Year: 2011
Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York…
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