Coke Immerses Fans in the World of 'Harry Potter' - Event Marketer

Coke Immerses Fans in the World of ‘Harry Potter’

DB_Gold_Coke_2003 Ex
Brand: COCA-COLA
Agency: CMI
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2003
With J.K. Rowling looking over everybody’s shoulders, the activation of Coke’s global Harry Potter and the Sorcerer’s Stone under-the-cap sweeps had to be authentic to the movie, the storyline and…
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