Boehringer Uses Online Competition to Inspire Employees - Event Marketer

Boehringer Uses Online Competition to Inspire Employees

DB_Gold_Boehringer_2010 Ex
Brand: BOEHRINGER INGELHEIM
Agency: C2 CREATIVE
Year: 2009
To encourage innovative thinking and ideas among its employees around real-world Boehringer Ingelheim issues, the brand launched the “BI Collaboratory,” a month-long online competition using a custom…
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