BNY Mellon Drives Booth Traffic with Gamification - Event Marketer

BNY Mellon Drives Booth Traffic with Gamification

DB_BNY_2011 ETA
Brand: BNY MELLON
Agency: GLOBACORE INTERACTIVE TECHNOLOGIES
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2011
Finding the perfect balance between financial risk and reward is not only a vocation for most professional money managers—it’s their avocation, too. So BNY Mellon decided to tap into that passion,…
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