Activision's Call of Duty Championship Engages eSports Fans - Event Marketer

Activision’s Call of Duty Championship Engages eSports Fans

DB_CallofDuty_2015 Ex
Brand: ACTIVISION
Agency: NCOMPASS INTERNATIONAL
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2015
The only thing growing faster than live eSports tournaments is the number of consumers tuning in to watch them online. With bridging that gap in mind, Activision crafted an engagement strategy that transformed…
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