Coca-Cola Archives - Event Marketer

Coca-Cola Archives - Event Marketer

February 3, 2017

Coke Takes a Data-Driven Approach to Rebranding

Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in love again with the product, not the brand, and delivered an icy cold Coke in the moment. The campaign kicked off on Australia’s biggest national...

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March 23, 2016

Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics

Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and...

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February 26, 2016

Coke Activates Themed Pop-up Installations in Toronto

Diet Coke, the No. 1 soft drink in the world, re-established its role as a leading low-calorie treat with a 5,500-square-foot pop-up in Toronto’s trendy downtown. The space offered five installations representing the qualities of the liquid, like the sparkly Luxe room featuring 600 “bubbles” that emerged from a bottle, and the Refreshing room with...

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February 17, 2016

Coke Boosts Beverage Portfolio With Sensorial Sampling

To create brand awareness for its Still Beverage Portfolio, the Coca-Cola Company kicked off a multiple beverage sampling campaign throughout the country. The products: Full Throttle Energy Drink, Nestea, Caribou Coffee, Dasani Plus Water, Simply Juice, Minute Maid Juices, Odwalla Juices and Gold Peak Tea. To make it happen, Coca-Cola created the Still Beverage Field...

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December 28, 2015

Coca-Cola Traces Brand History with Cool Interactives

The massive Coca-Cola experience had lines up to two hours long at the 2010 Winter Olympics, but those who waited were rewarded. The 8,600 square-foot Coca-Cola Pavilion experience began with high-fives on the way in from perky brand ambassadors hell-bent on making visitors happy. Next came a mini museum tour of Coke memorabilia and displays...

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