Brand: Coca-Cola

Diet Coke, the No. 1 soft drink in the world, re-established its role as a leading low-calorie treat with a 5,500-square-foot pop-up in Toronto’s trendy downtown. The space offered five installations representing the qualities of the liquid, like the sparkly Luxe room featuring 600 “bubbles” that emerged from a bottle, and the Refreshing room with […]

To create brand awareness for its Still Beverage Portfolio, the Coca-Cola Company kicked off a multiple beverage sampling campaign throughout the country. The products: Full Throttle Energy Drink, Nestea, Caribou Coffee, Dasani Plus Water, Simply Juice, Minute Maid Juices, Odwalla Juices and Gold Peak Tea. To make it happen, Coca-Cola created the Still Beverage Field […]

The massive Coca-Cola experience had lines up to two hours long at the 2010 Winter Olympics, but those who waited were rewarded. The 8,600 square-foot Coca-Cola Pavilion experience began with high-fives on the way in from perky brand ambassadors hell-bent on making visitors happy. Next came a mini museum tour of Coke memorabilia and displays […]

Sprite was looking to promote its sponsorship of the Sprite Step Off, a step competition series that featured 30 live events in more than 20 cities. To spread the word about the events and be perceived as a place to celebrate the creativity and originality of the multicultural college experience through stepping, scholarship and service, […]

Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program. […]