Coke Energy and Amazon Team up for a Voice-activated Product Launch at CES

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2020 EDTA Best Audience Interaction_Coke_Silver
Coca-Cola “Show Up Monday” Amazon Alexa Coke Energy Wall, at Grand Central Terminal on Monday, Feb. 3, 2020 in New York. (Ann-Sophie Fjello-Jensen/AP Images for Coca-Cola)

Energy-boosting drinks are essential to the CES experience. So Coca-Cola teamed up with Alexa Shopping on an interactive experience for the Coke Energy product launch. Attendees interacted with a branded…

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