Sandra O’Loughlin, Author at Event Marketer - Page 85 of 108

Author archive for Sandra O’Loughlin

March 31, 2011

Sports Illustrated Upgrades Publishing

The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use healthy doses of face-to-face strategies to reinvent their own business model.

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March 25, 2011

Retail Brands Dress Windows with Experience

Department store holiday windows have traditionally regaled kids of all ages who ooh and aah at their Santa scenes and gift displays. Last year, however, at the Neiman Marcus flagship store in Dallas, not only could they ogle the windows, for the second holiday season in a row, they could actually participate in the story...

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March 17, 2011

Why Brands are Giving Consumers a Taste of The Good Life

Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck, even a trip to the hair salon can be a refreshing hiatus from their hectic lifestyles. For smart brands these pleasurable pauses are an opportunity to join in the fun and connect with consumers while they are open to conversation—and...

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March 10, 2011

Non-endemic Brands Make a Splash at CES

Mention the Consumer Electronics Show, that annual tech fest held in Las Vegas each year, and visions of paper-thin TV screens, tiny handheld gadgets and other innovations dance in our heads. This year there were light-up cereal boxes, self-cooking soup and floor-cleaning robots getting funky to the Black Eyed Peas. But a Trojan twisting vibrator...

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