Sandra O’Loughlin, Author at Event Marketer - Page 85 of 117

Author archive for Sandra O’Loughlin

May 18, 2012

Nestle Creates Interactive Fountain

On May 3, Nestle unveiled an interactive water fountain at The Grove, an upscale mall in Los Angeles, to promote the southern California launch of resource 100% natural spring water. Resource, which contains naturally occurring electrolytes, is sustainably sourced and comes in a 50 percent recycled plastic bottle.

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May 16, 2012

Samsung Demos ‘Genome Project’ in Times Square

As part of the U.S. Olympic Committee’s Road to London celebration, which was presented by Hilton HHonors and took place in New York City’s Times Square on April 18, Olympic sponsors including Samsung, Hilton HHonors and Chobani engaged fans in interactive experiences to promote the games and the athletes. The day marked the 100-day countdown...

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May 14, 2012

How Canon Turned A Contest Into A Live Portfolio

Canon last November held a red-carpet premiere at New York City’s Museum of Natural History to launch “When You Find Me,” a short film inspired by eight winning photos submitted in an online user-generated contest. During that evening, 600 guests filed through a gallery that showcased each of the more than 96,000 submissions before the...

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May 10, 2012

What Makes TED Tick? TED Talks (to EM)

Attendees of all stripes flock to it. Brands can’t wait to get a piece of it. And the world can’t seem to get enough of it. “It,” of course, is TED, the fast-growing event platform that’s shaking up the typical conference format and showing event marketers the value of co-creating content with consumers. EM takes...

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May 9, 2012

EMS 2012: Walmart Shares Evolving Strategies

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