Sandra O’Loughlin, Author at Event Marketer - Page 40 of 113

Author archive for Sandra O’Loughlin

July 2, 2015

What Women in Events Have to Say About the Industry

Women in event marketing think of themselves as “strong,” “passionate,” “warriors,” “magic makers.” Those are just a few of the words they used to describe themselves in the upcoming edition of Event Marketer’s Women in Event Marketing special report. The women we profile in the issue are a vocal lot, with plenty to say about...

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June 24, 2015

Mountain High Yoghurt Takes Sampling Events To New Heights

Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California that incorporates content creation, social amplification and engagement in a consumer-centric experience. The tour, which is visiting fairs, festivals, house and garden shows and making retail stops, is housed in a food truck with an awning that shades a family-friendly...

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June 23, 2015

American Express Takes a Mental Approach in Golf

Ever mindful that to engage with fans, you have to offer them something that they really need or want, American Express  switched up its U.S. Open golf sponsorship activation, which took place June 18-21 at Chamber Bay Golf Course in University Place, WA, to emphasize the mental aspects of the sport. “We know through our...

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June 18, 2015

New York Magazine Pages Come To Life Via Vulture Festival

New York magazine held the second iteration of its Vulture Festival May 30-31 at New York City’s Milk Studios. Vulture Festival began last year as a way to bring the magazine’s culture and entertainment website,, to life. The festival is the latest in the magazine’s portfolio of events, which includes New York Taste, New...

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June 16, 2015

Las Vegas: Sports Illustrated Aligns With Two Marquee Events

Activations in Las Vegas surrounding two marquee events—the Mayweather/Pacquiao fight and the NFL draft—brought together athletes, editors and Sports Illustrated swimsuit models as part of a cross-channel marketing strategy by the magazine that extends beyond selling pages and banners and into live media. The events were handled in-house by Sports Illustrated Experience (#SIExperience), the magazine’s...

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