Sandra O’Loughlin

Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a […]

To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do, […]

Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th […]

Recognizing that not all the cool people in New York City flock to the Hamptons on summer weekends, Complex magazine and additional sponsors have partnered in #SUMMERFRIDAYS events targeting pop culture influencers who chose to remain in the city. The series kicked off on July 24 with Oh Ship!, an invitation-only, all-white dress code event […]

Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed family car heading for some summer fun. This trip, however, features Chex Mix along with TV personality Alfonso Ribeiro of “Dancing with the […]