Sandra O’Loughlin, Author at Event Marketer - Page 23 of 117

Author archive for Sandra O’Loughlin

November 2, 2016

Perry Ellis Drives Sales With an Instagram Fashion Show

Perry Ellis this fall stepped off the runway and into the digital realm where it leveraged user-generated content on Instagram to raise awareness and, hopefully, sales of its men’s apparel. The initiative, called #100PiecesOfPerry, put Perry Ellis clothing into the hands of 160 men and personal style bloggers from around the world who on Sept....

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November 1, 2016

Jack Daniel’s Pop-Up Brings a Taste of Lynchburg to Manhattan

As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the...

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October 26, 2016

McDonald’s Gets Personal at its Worldwide Convention

Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size...

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October 18, 2016

Event Marketing Lessons From Harry Potter: The Exhibition

Since 2009, Harry Potter: The Exhibition has immersed more than 4 million fans into the world of J.K. Rowling’s books. The exhibition, which launched in Chicago and is currently on view at Palais 2 of the Brussels Expo in Belgium, will travel to The Netherlands next February. But besides revealing what’s inside Hogwarts School of...

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October 12, 2016

Cisco Head of Events Shares Her Thoughts on Sponsoring Rio

In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up...

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