Author archive for Sandra O’Loughlin
Citi Uses Virtual Reality to Put Music Fans in Front Row Seats
Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists...
Perry Ellis Drives Sales With an Instagram Fashion Show
Perry Ellis this fall stepped off the runway and into the digital realm where it leveraged user-generated content on Instagram to raise awareness and, hopefully, sales of its men’s apparel. The initiative, called #100PiecesOfPerry, put Perry Ellis clothing into the hands of 160 men and personal style bloggers from around the world who on Sept....
Jack Daniel’s Pop-Up Brings a Taste of Lynchburg to Manhattan
As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the...
McDonald’s Gets Personal at its Worldwide Convention
Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size...