Sandra O’Loughlin, Author at Event Marketer - Page 23 of 113

Author archive for Sandra O’Loughlin

July 18, 2016

Sanpellegrino Reinforces the Joy of Wandering ‘the Italian Way’

Sanpellegrino, the Italian sparkling fruit beverage brand, on June 14 held a launch event in New York City for media and influencers to drive trial and awareness for its new mobile app, Delightways. Actress Shay Mitchell who attended the event will support the launch via her social platforms using the hashtags #delightways and #lifedeliziosa throughout...

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July 13, 2016

How Toyota Turns Attendees Into Brand Ambassadors

Toyota this past May took to the Arizona desert for a wild weekend of mountain biking, motorcycling, ATVing and off-road trucking with 80 outdoor athletes and adventurers that not only sent their adrenaline through the roof—the fearless fun generated eight million social impressions and 1,200 Instagram posts for its Tacoma truck brand. Dubbed Hotel Tacoma,...

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July 7, 2016

How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts

Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was...

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July 5, 2016

Huggies Turns Babies R Us into a Race Track

Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with kids in tow or one on the way. But that was the goal when Huggies took over the front area of the Babies R Us store in New York City’s Union Square one weekend in June for retail events that...

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June 29, 2016

myCharge Asks Consumers to Charge It Forward

The idea of “paying it forward” takes a twist in a new grassroots campaign by myCharge, the maker of portable power chargers for phones and laptops. The effort, dubbed Charge It Forward, will put 30,000 myCharge portable charging devices into the hands of consumers at 12 events this summer. The effort began at the Belmont...

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